Articles by Paul Claireaux

What is selling really about?

and why you simply can't avoid it.

What's selling all about

What is selling really about?

and why you simply can't avoid it.

Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?

Can you help (spread betting) Joe?

Or any of your friends from getting sucked into this hideous gambling activity?

Joe and Naomi

Can you help (spread betting) Joe?

Or any of your friends from getting sucked into this hideous gambling activity?

Updated following the tragic recent death of ‘day trader’ Alex Kearns. This Insight is aimed at helping anyone (like my fictional character Joe, in the story below) to understand the real and horrendous risks of spread betting before it’s too late. Please share with your friends.

Start with why but…

don't forget what, when, how, where and who

Start with why but...

Start with why but…

don't forget what, when, how, where and who

A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!

The number one secret to success in sales

The simple solution that most people ignore

#1 secret to sales success. Paul Claireaux

The number one secret to success in sales

The simple solution that most people ignore

If you’re interested in selling (or you need your team to sell) a lot more of your products or services for the same or less effort, then this Insight is for you. This is also probably the most valuable business tip I know.

Powerful and proven ideas to help you

and your family achieve more of what matters

Powerful and proven ideas

Powerful and proven ideas to help you

and your family achieve more of what matters

Hey there, welcome to my freebies page where, if you’re quick, you can download all these useful goodies. All I ask in return is that you sign up to my occasional Newsletter, which, of course, you can opt-out of any time you like. 

No one cares how much you know

until they know how much you care

Roosevelt. No one cares how much you know

No one cares how much you know

until they know how much you care

No one cares, how much you know until they know how much you care What a truly brilliant insight that is. It comes from Theodore (Teddy) Roosevelt, U.S. president from 1901 to 1909, and I think some business leaders could learn a lesson from this. If you want to motivate people to work with you,…

How financial education helps you

and could possibly save you a fortune in fees

Road Trip

How financial education helps you

and could possibly save you a fortune in fees

Are you open to thought experiments and new ideas? What if this idea could save you, or earn you, several thousands of pounds? Well, if like the sound of that, read on, because this one’s for you.

How to manage your workers for success

and have great relationships too

Elements of people management

How to manage your workers for success

and have great relationships too

If you lead or manage others, you know how hard it can be to get everything right, about this people management game right, all of the time. And, if you’re already working flat out, to develop and run your own business, the challenge can be simply overwhelming. So, in this Insight, we look at how…

Do you need to set goals?

or are you better off without them?

Goals do you need them

Do you need to set goals?

or are you better off without them?

Whether it’s on New Year’s eve, or any other day of the year, not everyone likes to set goals – and they’re not always necessary either! So, let’s take a balanced look at the pros and cons of having goals.