With a lot of our goals, we often follow one step backwards, with two more – in the same direction! In this short Insight, I’ll look at how Catastrophic thinking causes this, and start to explore how we might overcome it.
Here are a few of my favourite quotes on science and truth.
Most people in business say ‘I don’t like selling’ or ‘I don’t want our marketing to be salesy‘ … and I absolutely get that. No one wants to be viewed as a ‘cheezy, sleazy’ salesperson, do they? But if being ‘salesy’ is absolutely not what selling is about, what’s the secret?
A great many business and marketing consultants have fallen in love with Simon Sinek and his book, ‘Start with why’… but not everyone is that keen on Sinek’s ideas, and here’s why!
If you’re interested in selling (or you need your team to sell) a lot more of your products or services for the same or less effort, then this Insight is for you. This is also probably the most valuable business tip I know.
Are you open to thought experiments and new ideas? What if this idea could save you, or earn you, several thousands of pounds? Well, if like the sound of that, read on, because this one’s for you.
If you lead or manage others, you know how hard it can be to get everything right, about this people management game right, all of the time. And, if you’re already working flat out, to develop and run your own business, the challenge can be simply overwhelming. So, in this Insight, we look at how…
Whether it’s on New Year’s eve, or any other day of the year, not everyone likes to set goals – and they’re not always necessary either! So, let’s take a balanced look at the pros and cons of having goals.
In this extract from Chapter 1 of my book, ‘Who misleads YOU about money?’ we’ll learn how we’re tricked into spending all our money today. This matters because the result is our failure to save for our big, long term financial life goals – for ourselves and our loved ones.
What makes for a strong news story? In this Insight, I’ll share what a media trainer told me about that. I’ll also offer my own views on how the ‘strong news’ approach creates misleading and potentially harmful stories about money, investing and pensions and what you can do about it.