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Home > Articles by: Paul Claireaux

Articles by Paul Claireaux

Need more *BANGS* for your marketing bucks?

What if you could save 50% or 90% on your content marketing costs?

28th October 2025 Need more BANGS. Paul Claireaux

Need more *BANGS* for your marketing bucks?

What if you could save 50% or 90% on your content marketing costs?

28th October 2025

This is the third of three Insights for owners of financial planning and advice firms—on cutting your marketing costs.  If you’re building or enhancing your (consumer-facing) educational library, this Insight is definitely for you. This is a 15 to 20-minute read, depending on your speed. 

How could you build a great financial education program?

And what might your program cost?

28th October 2025 Marketing too hard and expensive. Paul Claireaux

How could you build a great financial education program?

And what might your program cost?

28th October 2025

In this series of three posts (for financial planners and advisers), I explore why great financial education programs can cost £200,000 or more over time. And I show you how to eliminate most of those costs—and the immense work these projects can demand of you. In the first short post, I explored the question of…

How much educational content is enough?

What do you need for success in content marketing?

28th October 2025 How much is enough. Paul Claireaux

How much educational content is enough?

What do you need for success in content marketing?

28th October 2025

This is the first of three posts for owners (and marketing managers) of financial planning and advice firms. In this series, you’ll learn why a great consumer-facing educational library could cost £100,000 to £200,000 over time. And I’ll show you exactly how to eliminate most of those costs and the work (for you) that typically goes…

Six ways to rate a content creator? (Part 3)

Do they expand your Insight library, and are their fees fair?

17th September 2025 How to rate a content creator. Part 3. Paul Claireaux

Six ways to rate a content creator? (Part 3)

Do they expand your Insight library, and are their fees fair?

17th September 2025

This (10-minute read) is the last of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about this checklist, book a meeting with me here. 

Six ways to rate a content creator? (Part 2)

Does the content dive deep into fascinating topics?

5th September 2025 How to rate a content creator. Part 2. Paul Claireaux

Six ways to rate a content creator? (Part 2)

Does the content dive deep into fascinating topics?

5th September 2025

This (10-minute read) is the second of three Insights for owners of Financial Planning and Advice firms, in which I outline six questions to help you assess any potential (or existing) content supplier. If you’d rather talk than read about these six tests, you can book a meeting here

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

4th September 2025 School children. Hands up. Paul Claireaux

What is ‘Education-First Marketing’?

And why is it KEY to business success now?

4th September 2025

A 10 to 20 minute read, depending on your speed. In this Insight, I’ll explore why leading firms (in all professional services) now take an education-first approach to marketing. And we’ll see why this is crucial to your firm’s long-term success, regardless of how you obtain enquiries for your services.

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025 How many ways are you unique. Clean. Paul Claireaux

How many ways are you unique?

And why is this the key to planning your money?

18th August 2025

When we recognise we’re unique, we stop wasting time looking for ready-made financial plans – from bloggers, influencers or the money pages of the Press. Instead, we focus on designing what we need – a plan for our unique circumstances and financial life goals. We are unique in many ways, as we’ll see, but we…

Should you pay for financial advice?

And if so, what's a reasonable price?

10th June 2025 Lost in front of map. Paul Claireaux

Should you pay for financial advice?

And if so, what's a reasonable price?

10th June 2025

If you’re considering working with a financial coach, planner, or adviser and are concerned about the potential cost, this Insight is for you. This is a 10 to 20-minute read, depending on your speed. Yes, it’s quite a long read, but we believe everyone needs to understand the (various) answers to this question. After all,…

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