Need more *BANGS* for your marketing bucks?

This is the third of three Insights for owners of financial planning and advice firms—on cutting your marketing costs. 

If you’re building or enhancing your (consumer-facing) educational library, this Insight is definitely for you.

This is a 15 to 20-minute read, depending on your speed. 

What have we covered and what’s coming up?

Most business leaders now agree that education-first marketing (aka Inbound Marketing) is critical for attracting and retaining clients.

Valuable content builds trust by demonstrating your helpfulness (good intentions) and competence.

You can learn more about education-first marketing here.

In this series, however, I’ve explored why this most valuable type of marketing can be horribly expensive and put a severe strain on your time.

Now I want to show you how to eliminate most of those costs (and the hassle) while boosting your firm’s reputation – with clients, prospects and professional connections.

Specifically, in this series, I’m answering these three questions:

# 1. How much is enough?

How much content do you need to build a ‘go-to’ Insights program? (click here for that post)

#2. How much do great programs cost?

And what proven steps could you follow to build or enhance yours? (read that post here) 

#3. How could I help you build a great program?

This is the question I’ll cover now. And, yes, I will show you how to save 50% to 90% on the costs of creating your content in-house.

If you act on these ideas, you could genuinely save between £50,000 and £200,000 on content marketing over the coming years.

Does that sound like a lot?

Well, those are realistic estimates for small and medium-sized financial advice firms—and those numbers are small beer for larger firms.

The largest wealth management firms spend tens of millions of pounds (or dollars) annually on marketing, including digital, print, and broadcast expenditures.

Content is their central marketing pillar with FREE white papers, retirement or tax planning guides, videos, webinars and advertorials to generate client leads.

So, what could I save you?

That really depends on how efficient you are with content marketing today—and the scale of your educational program.

So, let’s get into this, with a reminder of the educational content cost problem for small advice firms.

What does a great library cost?

In the second post in this series, I showed how a modest-sized consumer-facing Insights library could cost c. £100,000 to build – and explained how that cost could rise to c. £200,000 (if we include content maintenance) over 5 to 10 years.

The details are in this Insight, which also includes an outline of my proven (step-by-step) processes for planning and building a great program.

If you follow those steps (with a great content creator), you’ll produce top-quality content every time.

Just be aware:

• You will need deep-dive, compelling money guides if you want your clients and prospects to value, trust and remember you.
• You will not need random or repetitive daily short posts on the wonders of stock market investing.

Just saying!

Can you cut your marketing costs AND boost your reputation?

Yes, absolutely.

Indeed, if your firm sits in Zone 1 on this map today, the only way is up , which is a great song to remind you to escape from that zone!

The first job is to find a great content creator or supplier. If you don’t have one, here’s a guide with six tests to help you find the best!

Most financial advice and planning firms, however, sit in Zones 2, 3 or 4 on that map.

So, your questions are more likely to be about:

• How you could boost your firm’s reputation as a ‘go-to’ place for consumer Insights.
• Or, how you could cut your content marketing costs – and maintain the success you enjoy today.
• Or how your firm could enjoy both of those things: a boost to your reputation and lower marketing costs.

In short you want more BANG for your marketing bucks – right?

That’s what I offer. 

I help my clients move to (and stay in) zones 5 or 6 on that map, and it’s worked well for them, as my testimonials show. 

Of course, you face a massive choice of firms offering marketing and content services, so I’d urge you to read that ‘Six Tests’ guide on how to find a brilliant content partner.

The truth is, there are no ROI prizes for average content.

As with all creative industries (in Music, Films and Books), consumer attention follows a Power Law—where a small number of players enjoy most of the success (popularity, sales, income), while most others fight for the crumbs off the table.

It’s a handful of hit songs, blockbuster films, or bestselling books that deliver most of the revenue and visibility.

Like stock market returns, there is a “long tail” of small outcomes.

And this is why some content agencies take a Stella Artois approach to their marketing.

They try to persuade you that you need their ‘Reassuringly Expensive’ services!

Remember those TV Ads for Stella Artois beer?

That hilarious campaign ran for 25 years.

However, it ended in 2007, since when the world (and the status of some beers) has changed.

Most people now know that quality and price (for advice on any service – including marketing!) are not always positively correlated!

So, to borrow from another ‘beer advert’, I suggest you seek out what is probably:

The best educational content in the world!

And you do NOT need to pay through the nose for it.

Yes, I’ll cover my pricing below. But rest assured, my clients are on record as saying my educational works are “Outstanding” and “Brilliant”.

Their words – not mine.

In any event, if you’re enjoying this guide, then you know you like my writing style.

If not, well… ‘C’est la vie’!

And talking of brilliant French artistry, try this (no doubt *horrendously expensive*) example of those Stella Artois TV adverts.

Actually, it’s a British production. It was produced by DLKW Lowe, directed by Jonathan Glazer, with creative direction from Ed Morris, art direction and copywriting by Vince Squibb, and produced by Academy Films.

We Brits are creative too, n’est-ce pas? 

Enjoy!

How could you cut your content marketing costs?

There are many ways to ‘tinker’ with content marketing to trim your costs.

But I want to focus on three ideas with massive cost-saving potential.

First, it’s clear (from what I see online) that many small and medium-sized advice firms could cut their content maintenance costs by £50,000 to £100,000 over a few years.

How?

Simply by focusing more on ‘evergreen’ and foundational Money Insights.

Evergreen insights require few, if any, changes over time.

Much of the content I create is evergreen, which is vital to your success for two reasons:

First, because it saves you a fortune in content maintenance costs.

Second, because the most valuable financial insights last for life.

You and I know the fundamental lessons of personal finance.

They’re about taking control of your spending; starting early on long-term saving and investing, and staying the course.

And, most importantly, they’re about connecting your money to what really matters in your life: your goals for yourself and your loved ones.

These lessons don’t change with the election of a new Prime Minister or President, or with geopolitical storms or financial crises.

Nor do they go ‘out of date’ after changes in Tax rates, Allowances, Inflation or Interest rates.

At those challenging times, it’s simply more critical for people to understand the basics.

Is that a fair statement?

Look at these 8 consumer-facing Insight titles:

The full texts and images in these lessons have been checked by one of the UK’s most experienced and qualified financial planners, who previously marked IFP exam papers.

What’s more, an acclaimed Doctor of Psychology has checked the wording in Insight #8 – and will do so on future Money Psychology Insights.

So, if you’ll trust, for now, that these lessons are Accurate, Balanced and Compelling, here are some questions for you.

How many of those eight lessons do YOU think:

• Might fascinate your audiences?
• Could genuinely help your content readers (or viewers) throughout their lives?
• Your readers might share with their family and friends?

Shall we expand this thought experiment?

I like thought experiments, don’t you?

They save us so much time and money, especially in consumer research on complex topics, where the answers are easy to predict.

Henry Ford showed what he thought of expensive consumer research when he said:

“If I had asked people what they wanted,

they would have said faster horses”.

So, let’s imagine we undertook some consumer research in the main street of your local town or your part of your city.

And let’s say we asked 20 people to describe the process they’d use to tackle these four challenges.

We would explain that we’re researching people’s knowledge about financial planning.

We’d ask those four questions one at a time, note each interviewee’s answer before asking the next question.

Also, where the person couldn’t offer a good answer, we might say:

OK, well let’s assume you had a process to deal with that.

Now here’s the next question.

And so on.

Got the picture – of this research exercise – in your mind’s eye?

Now, of the 20 people we interviewed, how many do you think would give a sound answer to any of those questions?

This is a thought experiment I regularly explore with financial advisers and others in our sector.

And their answers are remarkably consistent.

No one.

That’s what I’m told – and that’s what you and I both know.

Not one non-expert (in financial planning) could give a good answer to any of those questions.

Of course, this exercise gets vastly more interesting when you consider what you could offer your interviewees as a thank you for helping you with your research.

Imagine what they would say (after you’ve opened their eyes to the fact that they know nothing about financial planning) if you offered to send them complete answers to those questions – for FREE?

How many would say ‘YES’ to that?

Fifty per cent?

Ninety per cent?

Well, if you’d like to equip your firm to do that, you can buy the licenses on those insights here. 

I currently offer licenses to use these lessons for the life of your business for low one-off payments.

And the updates are provided free too.

I should warn you, however, that the prices for those Insight licenses will increase by 30% to 50% in November. So please grab them now if you’d like to use any of those foundational money lessons. 

Now, that’s quite enough self-promotion!

Let’s look at the second way to minimise your content maintenance costs. And I kinda gave away the answer just now.

Did you notice?

Choose a supplier that updates the content for FREE

Do many content suppliers offer free updates?

I’m not sure. I do hear some advisers moaning that some content suppliers leave you to work out when their content is out of date. Or update old content and sell it to you again as if it’s NEW!

TBH, I don’t focus on my competitors, and there are some good people out there offering reasonable content at fair prices.

All I know for sure is what I offer.

And yes, my Insight updates (and upgrades) are all free for lifetime license holders, and subscription payers, of which more anon. 

I’ll tell you when there’s an update, so you can log in to your account on my website and download the updated work, with the changes clearly marked.

Most changes are minor, so you won’t have to take down existing posts and then format the whole replacement item from scratch.

I aim to make your content maintenance easy—whether you (or your marketing team) maintain your website.

As I’ve said, much of my content is evergreen, so there are very few changes to worry about.

My insights answer fundamental questions about money—like the eight listed above—which are just some of the lessons we should all have learned at school.

I’ll add many more essential lessons in the coming months and years—and I’m happy to share those content plans with established paying clients.

Which brings us nicely on to my third big idea for cutting your content marketing costs.

Work with a great value content creator

Even the best (financial planning-qualified) content creators charge a lot less than advisers earn per hour of chargeable time. 

Fees vary, but according to VouchedFor, the average adviser’s (effective) earnings rate is c. £200 per hour. 

So, even if you outsource the creation of brand-new, unique Insights, you’ll still save 40% to 70% of the cost to create those works in-house.

You’ll boost your firm’s reputation too – if you work with someone who creates more engaging content than you.

So, use these six tests to find the best. 

The full guide is here

Do you value working with professionals?

A great many financial planners and advisers do.

After all, you explain your value to many potential clients, esp. those who clearly need your help but say they’d prefer to save money by doing their own planning. 

Or worse, who say they plan to take ‘advice’ from an unqualified #finfluencer!

Well, here’s the thing.

An average or poor-quality content creator will leave you with similar-sized problems.

They might generate a ton of content, especially now that they have AI tools to write it for them, but how much of it will you have to review and rewrite?

Trust me, I’ve been in your shoes (albeit as a product development manager at a blue-chip pensions and investment house), spending too many Sunday evenings rewriting error-filled, poorly written marketing materials from our marketing agency. 

And I was not happy about having to rewrite work we’d paid for—without being paid—on top of my 50+ hour workweek!

So, yes, I can probably help you reduce your up-front content creation costs. 

And, if your reputation is not already flying, I’ll help you lift that too – using either or both of my content services:

1. Custom-Made Content.
2. Content-to-Go – my licensed content service.

Shall we look at those now?

#1. Custom-Made Content

Under my custom-made contracts, we co-create content that’s unique to your business. 

YOU choose the degree to which you’re involved in the idea generation and creative processes.

You also choose how much of the ‘grisly’ content creation work you want to avoid!

Your choices are shown in this table.

For example, if you’re really sure that you want the ‘Done by You’ option, you’d undertake all the core work of idea generation, content research and creation.

You’d then only ask me to review and suggest improvements at the idea and draft guide stages.

More typically, I work on a ‘With You’ or ‘For You’ basis, to create most or all of the content and images for you.

The key point with this custom-made content service is this:

Whatever your level of input, YOU retain control of the messages and images.

Those steps (in yellow, in the table above) show where you have that control.

Is your time the real challenge?

If you create your content in-house, the quality of your Insights will, largely, depend on two things:

First, on your (or your content creator’s) knowledge and skills: in financial planning, tax and other technical matters, plus creative writing and image design.

Second, on the amount of (quiet/uninterrupted) time that you (or they) can dedicate to this deep work.

If you’re unfamiliar with the concept of ‘deep work’, watch this interview with Cal Newport.

It starts by exploring how Social Media distractions destroy our ability to create valuable, meaningful work.

Newport is an authority on what it takes to create ‘Deep Work ‘ – and has an acclaimed book of the same title. 

I also recommend his latest book, ‘Slow Productivity’.

The fact is, it takes a ton of time to create great content. And even if you do most of the work, you might find you create more engaging Insights with help from a good content coach.

Coaching could also save you money if it reduces procrastination and the number of drafts you write before you publish.

Obsessive self-editing (aka over-editing or paralysis!) is a well-known challenge for writers that often causes delays and, in some cases, a failure to publish at all!​

So, if you like the sound of Coaching, email me at hello@paulclaireaux.com with ‘Content Coaching’ in the subject line.

Of course, if you want bigger savings (in your time and costs), we should explore my ‘Done with you’ or ‘Done for you’ services.

Here, we could cut your in-house content creation costs by 50% to 80%. 

And the best savings come when we create unique derivative Insights.

Unique derivatives?

Yes, let’s explore those now.

How could you maximise your cost savings?

This approach to content creation interests most business owners I talk to now – because it offers the best of both worlds.

Here, I create unique derivative Insights for your firm, based on my existing, proven works.

So, most of the hard thinking and idea development work has been done before I start tailoring these Insights to your needs.

How much does it cost to develop these Insights?

That depends on the scale of the lesson we draw on, the scale of the changes you want, the time it takes me to craft them, and the time for us to agree on the final form.

That said, it’s quite possible to achieve savings of 80% or more compared to the cost of creating similar content in-house.

This image shows how we create these derivative works.

To be clear, we’re not limited to working with my existing licensable works. 

I also have a large (hidden) library of works we can draw on.

The key point is that these derivative Insights are of the same quality as new, custom-made works.

What other unique marketing content do you need?

I’ll outline how my second (licensed) content service could save you money in a moment.

First, I have a short diversion for you, to explore some of the other unique and essential communications you need to promote your business.

These more traditional marketing assets are not purely educational, but, in my view, they must still be helpful and engaging.

So, here are some key communication assets I think you should have.

For starters (and rare in the advice sector), I’d suggest you develop a strong proposition statement.

You might call this your client promise because it tells potential (and existing) clients (and reminds your team) about three things:

1. The people your services aim to help.
2. The transformations (pains to gains) you offer.
3. The ‘Unique’ way you deliver your services.

Great brands align everything they do to their proposition statement, so I urge you to craft one that’s inspiring but realistic. 

And ask me for help if you need it.

Beyond that, you’ll want to display your testimonials and expert endorsements – as you build your collection of those.

You may need content to position your services to professional introducers and/or Employers, if those are your routes to market.

And you will need some user-friendly materials to bring clients on board.

I’d also suggest you create a supremely good guide to equip prospective clients to sell your services for you!

What?

Yes, you must make it easy for your prospective clients to win over their partners, friends, or others who might influence their decision to work with you.

Perhaps you already have a ‘Service features checklist’, ‘Outline’, or ‘Guide’?

Or maybe you offer a guide with a stronger title like ‘Why Choose Us?’ 

Or perhaps you’ve gone one step further to put this checklist at the end of a more educational guide about ‘The benefits of Financial Planning’

Or ‘Should you pay for advice – and what’s a fair price’

Or something along those lines

In short, you need persuasive and shareable resources, and I could (potentially) help you develop those items.

The key point for you is that Financial Planning is a high consideration service.

Which means people take time to consider whom they will trust—and may ask others for their opinion on your services.

So, by equipping enquirers with a genuinely compelling guide, you’re likely to generate more enquiries from those they ask.

‘Shareable’ guides are the key.

Finally, regarding non-educational assets, you might want to share your unique business values.

An increasing number of firms do this.

And I love the idea, particularly as people of all ages become more interested in working with purposeful businesses.

They want to know what we stand for.

So, here’s what matters to me – in business.

If you’d like some help in developing a set of words to describe your firm’s values, feel free to ask.

The words matter, and they must align with your proposition statement as well.

So this is a valuable exercise, but tricky to do on one’s own.

Of course, all this marketing material (educational or otherwise) is about showing we’re ‘Trustworthy’, and I would have put that word at the top of my list.

But it didn’t fit the PIRATE acronym!

What do people mean by ‘Trustworthy’?

Research into social perceptions suggests that trust is driven firstly by our ‘warmth’ (good intentions) and then by our ‘competence’.

That’s why I developed this equation for trust, which you might note is similar to (but simpler than) the equation in the ‘Trusted Adviser’ book.

Reliability is a multiplier here because, over my (coughs) decades of work experience, I have found that reliability matters most for building trust – over the long term.

Yes, we must show warmth by being open and honest with clients, colleagues and suppliers. 

And we must admit when we don’t have answers and commit to finding them.

However, it’s those who do what they promise that we trust the most.

They turn up to the meetings, deliver the answers (or documents and other ‘things’) and respond to messages – at the agreed time.

Or, if there’s a reason they can’t do that, they tell us immediately.

Fair?

You need a ton of great content.

So, you need a ton of valuable content, shared in the right places, to attract the right people. And you need to keep those ideas coming, or as some marketers say:

You must keep feeding the marketing beast!

Why?

Because we humans are biased toward recent information.

NEW things grab our attention – that’s basic psychology.

Thankfully, however, recycled old ideas can work equally well. So once you’ve created (or acquired) a sound library of content, you’re fine.

Your longer-form guides can provide a steady stream of trustworthy and engaging Insights.

And that’s what you need to put (and keep) your business at the front of people’s minds whenever they think about seeking advice.

The challenge is in finding enough time to create those fantastic guides, from which you’ll draw what you need:

A Constant flow of Clear and Concise Content.

(love alliterations!)

And this is where my ‘Content to Go’ service might help.

Service option 2: Content To Go

We’ve seen that you need plenty of unique content for your website, and elsewhere.

However, it can also make sense to use (high-quality) ‘ready-made’ Insights into financial planning and Money Psychology. And licensing these works will save you a fortune.

I call my licensed content service ‘Content to Go’ because that’s what it offers, and this content is of the same high quality as my custom-made works.

The main difference is that ‘Content to Go’ is much lower cost and ready to use now!

If you’d like to share some of those eight lessons (above) with your clients and prospects, grab what you need now from my content shop here.

All the prices are shown there as well.

These Insights are all carefully designed to help you attract, engage and retain clients in a financial planning or advice service.

There’s very little for you to do – as this table shows.

A junior marketing person will find it easy to load the content to your website!

Should you buy or rent content licenses?

You’ve heard of these options on Amazon Prime Video, but this offer is better.

Let me explain.

If you wish to use my ‘Content to Go’ (licensed Insights) in your business, you choose how to pay for those licenses. 

First, you could pay once to secure lifetime licenses on one or more Insights. And these (one-off payments) are set to save you 90% to 95% of typical in-house content creation costs.

Alternatively, from around mid-November 2025, you’ll be able to subscribe to my new ‘All Insights Pass’, which works like a content rental service.

This ‘pass’, as the name suggests, allows you to use all of my current and future Money Insights in your business, in exchange for a monthly payment – priced to save you c. 98% of your comparable in-house content-creation costs in the first year. 

If you stop paying the subscription after a while, you’ll be able to buy lifetime licenses at a sliding scale discount of up to 40% after 2 years. So, that discount, depending on the Insights you license, could wipe out some or all of your subscription costs.

In short, this new All Insights Pass lets you try out as much of my consumer-facing content as you like, at minimal cost. Then buy discounted lifetime licenses later for the insights that worked best with your audiences. 

I hope that sounds good.

I’m not aware of a better deal from any leading financial education content creator!

How can you use my licensed content?

Regardless of how you pay to use my licensed content, you are free to use it as follows.

You could:

• Produce insights in multiple formats—blog posts, presentation slide decks, videos, or PDF guides — as downloadable lead magnets.
• Apply your firm’s formatting style, colours, logo, etc.
• Describe your role (planner, adviser, coach, wealth manager, etc.) in your preferred way.
• Add your own ‘call to action’ messages to direct readers to seek your help in your preferred way – via telephone, e-mail, chatbot, or enquiry form.
• Remove any external or internal links to related Insights – if you don’t wish to offer those.
• Add any regulatory warnings your compliance manager deems necessary *.
• Change the images to your house style, if you prefer – provided this doesn’t change the messages.

Just remember: if you’d like to use my Money Insights but want unique versions for your business, I’d need to create them with you under a Custom-Made Contract, as outlined above.

You cannot simply take these licensed works and change their core messages, for two reasons:

First, because highly qualified people have checked these insights. So, ad hoc changes could put your (and my) reputation at risk.

Second, because I aim to update and upgrade this content for free over time, and this update service would be unviable if I had to maintain multiple versions of all the Insights in my content shop.

Trust that makes sense. 

* Shall we talk about compliance?

My licensed consumer-facing insights are accurate, balanced (neutral) and generic educational content.

They do not contain any promotions or suggestions to buy, sell or otherwise transact in any financial product or investment. And the reader is encouraged to seek professional guidance when needed.

So, these Money Insights are simply stepping stones to your services and should not require compliance approval.

That said, I am aware that compliance managers’ views vary!

So please check with your compliance manager, and add a promotions warning if they really feel one is necessary.

Instructions on the edits you can make to my licensed Insights (and how to load them to your website) are included with each pack you download.

Do you tend to avoid licensed content?

Some advisers I talk to say they avoided using licensed content in the past, for fear that a client or prospect might see another firm sharing similar messages.

Is that a reasonable concern?

Possibly with regard to the look and feel of your website, and the pages and guides that position your services and values, as we discussed above.

However, I can’t imagine any prospective client would choose your firm over another because of the uniqueness of your money Insights.

Your clients (and prospects) simply want Accurate, Balanced and Compelling Insights.

Do your Insight readers (or video watchers) really care if your content is unique?

I don’t believe so, and here’s how I think about this:

If I visited a GP in Manchester, I might be given a booklet on any health challenges I faced.

And I’d expect to find a similar guide if I visited a GP in Bristol.

Fair?

So, this idea that there’s a ton of value in unique (educational) content is hugely overstated.

In any event, any top-quality content supplier will offer you a choice of custom-made or licensed content.

What matters is that the Insights you share with people pass these A-to-F tests.

Do all content suppliers tick all six of those boxes?

Rhetorical question!

You choose whether to offer any licensed content Insights to your audiences. I have no axe to grind on this.

I assume you want to boost (or maintain) your reputation as a firm that shares sound insights to help people make good money choices.

So, your big (and expensive) questions about educational content are these:

1. Do you have all the time in the world to create and maintain a sound Insights library?
2. Do you have outstanding content creation skills in your firm?
3. Do you know what it will cost (and are you happy to pay) to have all that content created in-house?
4. Do you (or your content creator) have a strong desire to create and maintain all those Insights?

If you can’t answer ‘YES’ to all those questions, you might want to ask me (or another good content creator) to supply you with some of that content for c. 95% less cost.

This is *not* an all-or-nothing decision.

You can always add some of my consumer-facing Insights to those you create in-house or source from other suppliers.

And, mixing these sources could save a fortune in marketing costs.

The item in green is my minimal cost rented content. The ‘All Insights Pass’

Here’s a Rule of Thumb for investing in unique content:

Offer your clients 100% unique content where you need to.

And save a fortune where you don’t.

How can you stand out from other firms?

Your content must talk, in plain English, to a range of people with very different knowledge (and interest) levels in financial planning.

And you must remember this:

Almost no one has a clue about what you do!

I know you want to change this picture among your ideal clients—and help those ‘Consumers Understand’ what you do. 

So, you must do something different from most other firms.

You need to share more valuable, memorable Insights – crafted with words and images, which, at various times:

• Move.
• Excite.
• Reassure.
• Inspire.
• Amuse.
• Challenge.
• Inform and…
• Surprise your audiences!

Of course, those aims will vary throughout your content – just as they do in a good book or film.

And for that type of outstanding content, you need an exceptional content creator – whether you employ them in-house or hire one from outside. 

This is why thousands of firms (in all professional services) use licensed (ready-made) content to attract, engage and retain their clients.

The cost savings are clear.

What might surprise you is the range and quality of Insights you can license from some providers today.

To be or not to be (unique), that is the question!

It might sound Shakespearean and wise, but you now know this is not the big content question.

You can mix and match unique, tailored (part unique) and white-labelled (licensed) content, as we’ve seen.

Some content managers may be concerned about aligning all your content with an in-house writing style.

But there’s no secret to the style you need for outstanding educational content.

You just need to follow a few writing style rules – which I’m happy to send you.

E-mail me at hello@paulclaireaux.com with the subject title ‘Writing Style Rules’ and I’ll send you those.

What’s more, if you like, I’ll assess one or two of your signature educational Insights against various elements of engaging content style.

If you’re unfamiliar with the term ‘Signature Insights’, we should definitely talk!

Is Custom-Made better than (Licensed) Content-to-Go?

Honestly, there’s no correct answer to that question.

Historically, most of my work has been custom-made (100% unique), and my clients have been delighted with the results.

If you’d like to see examples of those works (a mix of image-rich guides and video explainers), e-mail me at hello@paulclaireaux.com

Put ‘Sample Works’ in the subject title, and I’ll send you some of those.

I’m simply expanding my services now to include licensed (and unique/derivative) content at much lower prices to meet demand from firms who want to ‘reign in’ their content marketing costs.

And there are increasing numbers who do!

Some writers will tell you that custom-made content is the ‘Savile Row’ option, while licensed ‘off the peg’ content is low-quality.

But that’s not necessarily true. 

My tailored and off-the-peg Money Insights are of precisely the same quality.

And I still offer tailored content to those who are happy to pay for it – when I’m available.

So, the choice is yours.

Which approach is best for you?

Let’s tee up a meeting and talk through your options.

You can book directly into my diary here. 

My only interest is to help you establish your firm (or maintain your position as) a ‘go-to place’ for answers to consumer money questions.

Here are the key features of your options: to create a program on your own or to work with me.

The table assumes you acquire 12 insights to start a library or enhance one you have.

You can pro-rata scale the costs in options 1 to 4 if you need more or fewer Insights.

I hope this series has helped you consider how you could help more people make better financial decisions, including the one to ask you for advice.

I also hope I’ve shown you various ways to save a fortune in your content marketing costs.

If you’d like me to review some of your existing content OR help you plan a new (or extended) educational program, let’s talk.

It doesn’t matter whether you ultimately work with me or another content creator.

If I’m available, I’ll happily review some of your existing content and/or help you plan a great library of educational insights.

So, if any of this is of interest, you can:

E-mail me at hello@paulclaireaux.com

Message me on LinkedIn

Or book directly into my diary here.

All the best for now.

And thanks for dropping in.

Paul