How many ways are you unique

Familiar with my services?

If you are, and you know this particular lifetime license is right for your business, click here to buy it

Have you considered my NEW ‘All Insights Pass’?

If you’re new here, consider my ‘All Insights Pass’ before you buy this single Insight license.

The All Insights Pass allows you to use all of my current and future Insights in your business, in exchange for one low monthly fee.

And, as with all my licensed Insights, the content updates and upgrades are included in that fee.

It’s all explained here.

What’s covered on this page?

For this single lesson: ‘How many ways are you unique?‘, I’ll answer these six questions:

1. What will your audiences learn?
2. How could this content help your business?
3. Are the Insights Evergreen—will they last a long time?
4. Can you use them outside of the UK?
5. What assets do you receive when you license these Insights?
6. How does the cost of this license compare to creating this lesson in-house?

If you have other questions about these Insights (or my services in general), email me at hello@paulclaireaux.com or book directly into my diary here.

1. What will people learn from these Uniqueness Insights?

These Insights answer the following questions:

• What are the 20+ ways in which each of us is unique?
• What are the non-financial factors that make us unique?
• What are the problems with personality assessment models that oversimplify who we are?
• What robust tools can we use to better understand ourselves?
• How does understanding our uniqueness help us design better financial plans?
• Where do good financial planners fit into all this?

2. How could this Insight help your business?

By sharing compelling and audience-relevant educational Insights, you can:

1. Demonstrate your warmth and competence to build trust before you meet potential clients.
2. Generate more suitable enquiries for your services.
3. Reduce the need for costly push marketing activities, such as advertising.
4. Save yourself (and clients) valuable time at the onboarding, advice and review stages of your service.
5. Raise your prospects’ awareness of the value of your services.
6. Minimise some key business risks.

In fact, there are 25 general benefits of education-first marketing, all listed here.

And with this particular Insight, your business enjoys three additional benefits:

First, your clients and prospects will see that you understand and respect their uniqueness.

Second, your prospects will pay more attention to you, and stop wasting time reading blogs by #finfluencers (or the weekend money pages) looking for ready-made (one-size-fits-all) financial plans.

These insights explain why financial plans must be uniquely tailored to each person’s circumstances and their goals for themselves and their loved ones.

The third additional benefit of this lesson is that it could help you deal with the new advice landscape.

As you know, the NEW (lower-cost) targeted support (TS) services, announced by the Financial Conduct Authority, could have a significant impact on the advice sector.

This new regime, expected to go live sometime in 2026, is designed to bridge the gap between generic guidance and full regulated advice, enabling firms to offer tailored suggestions to groups of consumers with common characteristics without requiring full fact-finds or personalised advice.

So, Banks, Pension schemes and other D2C platforms are gearing up to offer these ‘ready-made suggestions’ positioned as being ‘for People like YOU’

The good news is that TS will introduce millions of people to ‘financial suggestions’ for the first time.

So, this could result in many more enquiries for full advice, but only from those who know the limitations of the TS service.

So, you’ll realise more opportunities (and reduce the threats to your business) if you remind your audiences that:

“There really is, no one like you”.

And that’s precisely what these Uniqueness Insights explain!

Of course, this regulatory change is just another reason to bring consumers closer to YOU, and give them a better view of the value of your services.

And that’s what all my Insights are designed to do – as shown here. 

3. How could you use this Insight in your business?

After buying this license, you’ll have immediate access to the text and image files, and are then free to:

• Produce the Insights in multiple formats: blog posts, presentation slide decks, videos, or PDF guides as downloadable lead magnets.
• Apply your firm’s formatting style, colours, logo, etc.
• Describe your role (planner, adviser, coach, wealth manager, etc.) in your preferred way.
• Remove or change the images if needed – provided this does not change the messages. I suggest you use in-post images, because they significantly boost engagement.
• Add your own ‘call to action’ messages to direct readers to seek your help in your preferred way – via telephone, e-mail, chatbot, or enquiry form.
• Remove any links to related Insights – if you don’t wish to offer those.
• Add a regulatory warning if your compliance manager says it’s necessary, given that this content is generic education, not a financial promotion.

Instructions on preparing these Insights for use in your business are included with the pack you download after purchasing the license.

Do you need more custom-made content for your business?

If you believe you might want to change this Insight, please book a meeting to discuss this before you purchase a license.

Image changes and minor text edits that do not affect any message should be OK, but please check with me first if you want to change this content.

I spend an enormous amount of time researching and preparing these Insights, and they’ve been checked by highly qualified professionals, including a Doctor of Psychology in this case.

So, these money lessons are not rough drafts. And I want to protect your reputation (and mine) by maintaining the integrity (accuracy and balance) of this content.

I’m happy to discuss working with you to create custom-made works, including unique derivative versions of any Insights I offer now—or have planned for the future.

Derivative works give you the best of both worlds. The insights are tailored to your needs and ideas, but you still save 50% to 85% on the cost of creating similar content in-house.

Here’s how this works:

We’d just need to meet online to agree on how we could work together. 

So book a meeting here if you’d like to do that.  

3. How evergreen (long-lasting) are these Insights?

All the messages in these ‘Uniqueness’ insights are Evergreen, so will not be affected by changes in tax or interest rates, stock market prices, or by the winds of political or economic change.

Of course, I may update or upgrade these Insights in the future. And those updates will be made available to all license holders free of charge. 

4. Where in the world can you use these Insights?

These ‘Uniqueness’ Insights are designed to help financial planners, advisers, and coaches to attract, engage and retain financial planning clients – worldwide.

In the future, I hope to partner with a qualified and experienced US-based financial planner to create a US-ready set of all my other Insights.

If that project interests you, please e-mail me at hello@paulclaireaux.com

5. What content assets will you receive?

After licensing this content, you’ll be sent a link to download these Uniqueness insights, which comprise:

• c. 9,000 carefully crafted words – that’s 15% of a decent non-fiction book!
• 33 high-quality and website-optimised images to bring the Insights to life.

Images are essential for boosting engagement, whether you offer this content as written guides, blog posts, or as an educational slide deck for training your team or briefing prospective clients.

6. How much could you save with this lifetime license?

I’ve priced this lifetime license to save you between 90% and 95% of the cost of creating content of similar depth and quality in-house.

This assumes you employ a highly skilled (and financial planning-qualified) writer, and you account for their time at the average adviser rate of £200 per hour (Source: Vouched For)

Realistically, your in-house writer would need between 45 and 90 hours of intense work to create finished Insights like this Uniqueness set.

So, this would cost between £9,000 and £18,000 to create in-house, and I’ve used the midpoint of £13,500 in the image above.

Double those cost estimates if your writer can earn £400 per hour on other work. Halve them if their earnings rate is £100 per hour.

I outline why it takes so much time to create high-quality Insights in this other post.

Content creators (like authors and songwriters) work at different paces, and the pace varies with the complexity and length of the lessons.

What surprises many people is that longer works take disproportionately longer to write, because you have content structuring in addition to the work of crafting the key messages.

For example, these Uniqueness Insights took 90 hours of intense effort to create. However, the lifetime license to use these insights in your business is available for a fee that one average adviser could earn in about 3 hours!

Note also that a Doctor of Psychology with 20 years of Clinical experience has checked these Insights into Human Uniqueness. So, you can be sure the ideas are accurate and well-balanced, provided they’re used as written. 

The price shown below is for smaller advice firms

The lifetime license price on the button below applies to firms offering financial advice, planning, or coaching and employing less than eight client-facing staff.

If your firm is larger than this or you offer other financial services, please ask me to quote you a price for this license at hello@paulclaireaux.com

This license price is slightly higher for larger firms, but the pricing ensures your cost per adviser is lower than for smaller firms.

Should you try before you buy?

On this page, you’ve learned about the benefits and costs of using one of my licensable Insights: ‘How many ways are you unique’.

Before you license it, however, be sure to look at my NEW ‘All Insights Pass’ which enables you to use all my current and future Insights in exchange for a low monthly fee.

I don’t mind which option you choose, as long as it offers great value to your business.

Do you need help to decide?

This bar chart offers realistic estimates of the range of costs to build or acquire a sound Insights library.

I’m happy to help you explore these options on a video call.

And I’m keen to ensure you get the best deal possible for your business from me or any content creator you work with.

If you’d like to do that, book a meeting directly into my diary here.  

Happy to license this Insight?

If you’d like to use this Uniqueness Insight in your business, you can purchase the lifetime license (with FREE updates) right here.

£597.00 – Purchase Checkout Added to basket

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